Majestic Retail

Majestic Retail is the UK’s largest specialist wine retailer, with 210 branches in the UK and two in France. Majestic Retail aims to help people find the wines they will love through the expertise of over 1000 highly trained specialist people. Majestic Retail’s customer service, range and people set it apart from a sea of retailers.

Our plan to restore the core Retail business to growth is a simple one:

  1. Get the basics right
  2. Rebuild the supply chain to deliver the right product in the right store at the right time
  3. Deliver a joined up IT and multi-channel proposition

We believe that the below four areas will be vital if we are to win: 


Our shopping experience will become simpler, easier and more pleasurable. Our service will evolve to be completely omni-channel with alignment between our online, digital and in-store experiences. A greater focus will be put on customer loyalty and retention by improving our customer relationship and experience.

Product offer

Our product offer will be innovative and unique. Our goal is to create a market leading range that stands out from the competition with a focus on exclusive products to give the best value, quality and choice to our customers.

Making it easier

Our people are our biggest strength so the majority of their time needs to be spent with customers.

To do this we need to make sure they have the right product at the right time – aided by an automated support system and a more flexible store environment.


Customers rate the quality of our people as the number one reason why they shop with us. We want to make Majestic not just a great place to work but also a place to develop and learn.


Meet our Team

Neil Firth - Supply Chain Director

Neil Firth

Supply Chain Director

Neil joined Majestic Wine as Supply Chain Director in March 2015 and has over 27 years of retail supply chain experience having spent time working in retailers such as M&S, Dixons, Matalan, Asda/Walmart and B&Q. Neil specialises in Inventory management, Network Planning, Logistics Development, Freight Management and Allocation & Replenishment.

Louise Ellis - People Director

Louise Ellis

People Director

Louise joined Majestic in early 2016 following 3 years as HR director at Links of London, managing 80 stores across the UK, online and wholesale staff. Previously she has also headed up HR departments at Dune Group, Selfridges Retail and Waterstones.

Richard Weaver - Buying and Merchandising Director

Richard Weaver

Buying and Merchandising Director

Richard is the Buying and Merchandising Director of Majestic Wine. He joined Majestic in 1998 and qualified for the WSET Diploma in 2002. His roles have also included Ecommerce Manager, where he launched the first Majestic website in 2000 and Ecommerce Director.

Richard currently holds responsibility for the overall product offer, including buying, sourcing, ranging and merchandising. His favourite wine regions are The Rhône, southern France and Spain.

Josh Lincoln - Customer Director

Josh Lincoln

Customer Director

Josh started his career at Naked Wines in 2008 as a Wine Advisor before becoming the Sales and Service Director in 2011. His role oversaw the Sales and Service departments (aka, Customer Happiness & Wine Advisor Teams) in the UK, USA and Australia.

Josh became Customer Director of Majestic Retail in September 2016

For more information visit our Majestic Retail Website